Tuesday, 25 September 2012



Health Effects of Smoking

Smoking is an important risk factor for the three diseases that cause most deaths in Australia: heart disease, stroke and lung cancer. It is responsible for around 80% of all lung cancer deaths and 20% of all cancer deaths. Smoking has also been linked to cancers of the mouth, bladder, kidney, stomach and cervix, among others. Smokers are also at increased risk of having reduced lung function from chronic obstructive pulmonary disease. Using tobacco has been linked to a variety of other conditions, such as diabetes, peptic ulcers, some vision problems, and back pain. Smoking in pregnancy can lead to miscarriage, stillbirth or premature birth.
The HealthInsite topic page on Passive Smoking has links to information on the health effects of passive exposure to smoke.

The Effects of Smoking on Human Health

     The effects of smoking on human health are serious and in many cases, deadly. There are approximately 4000 chemicals in cigarettes, hundreds of which are toxic. The ingredients in cigarettes affect everything from the internal functioning of organs to the efficiency of the body's immune system. The effects of cigarette smoking are destructive and widespread
Health Effects of Smoking
The health effects of smoking is a growing concern and over the years an awareness has emerged and the battle to educate people to not smoke or to quit smoking is raging. The health effects of smoking not only affect the smoker’s body but non-smokers and society as a whole. Each year in the United States nearly 500,000 people die from the use of tobacco.  According to the The American Lung Association 50,000 non-smokers die each year from being exposed to secondhand smoke.  That is 550,000 deaths each year that are PREVENTABE.
The burden this puts on society is nearly a $100 billion a year in health care costs related to smoking. Not to mention dealing with the loss of thousands of grief stricken families each and every year.

Compare between Google, Ask and Bing
      When search an article about the Health Effects of Smoking at Google and Bing, the results come out from each engine yields. Google’s first page of results contains How  smoking effects your health, Effects quitting smoking, and Smoking. However, Bing’s  first page is a different story. It does not contains about quit smoking but most of the results seem to be strange results like Smoking overview and Smoking Marijuana.
       Therefore, Google is a very search engine that is owned and operated by a company of the same name. Their home page,, is a clutter free site where you can enter your query and have the most relevant results come up on top. Since Google earns a hefty amount from the advertising of other companies that buy from them, other software companies also want to have a piece of the pie. Microsoft is certainly one of them and their latest search engine, Bing, is their weapon of choice.
        As previously stated, Google is at the top of the search engine totem pole with others like Bing, Yahoo, and many others vie for the remaining few who do not use Google. Just to prove the point, the word Google is often used as a verb, for Google it means to search for or look-up online. This kind of dominance is what Microsoft is after and they are willing to spend a fortune just to make Bing a common household term.
        Google is a very old and mature technology as it has been around for over the decade and has changed significantly since then to improve its algorithms and to prevent people from knowing how to get ranked higher in their search engine. Although a lot of people think that Bing is nothing more than a renamed Google the previous online offering of Microsoft but actually Microsoft would not spend so much and pray that nobody notices that it still uses the same algorithms as Google did. Parts of Bing may be derived from Google but it is still a work in progress that is being developed. Currently, it is still classified as beta, meaning that changes are still very likely to happen in the near future.
       Despite the clear dominance of Google, as indicated by user preference and multiple blind tests online, there are cases where Bing produces better results in searches. Bing is a good alternative to Google but it is easier for most people to simply stick with what they are already used to.
1. Google is the search engine of the company with the same name while Bing is the search engine of Microsoft
2. Google is still the top search engine in the world while being is a top contender for the spot
3. Google has been around for over a decade while Bing is relatively new and still in beta stage

We guess you would have to be under a rock not to. Bing really wants to steal the search engine market away from the big G and they realized that the only way to do this would be to build an awesome search engine. And guess what, they did!
Let’s use a little utility we found called Google-Bing Search. We like to call it Google vs. Bing (as this is what the “search” button says). What it does is compare search results from both engines side by side. Let’s take a look at how it works.
We can type in our search terms and hit the button that says Google Versus Bing. It will compare the results side by side in your browser.
Well, while we are here, we should test out some searches and see what we get. Let’s start with a simple search for + Karl Gechlik and have a look at the results.
We are really digging this tool and we will be doing a bunch more tests. It will definitely come in handy when comparing these two search engines to have a different set of results every time.

Google and ask
·        Has been in the search game a long time, and saw the web graph when it is much cleaner than the current web graph
·        Looks for natural link growth over time
·        Heavily biases search results toward informational resources .
·        A page on a site or sub domain of a site with significant age or link related trust can rank much better than it should, even with no external citations
·        They have aggressive duplicate content filters that filter out many pages with similar content.
·        If a page is obviously focused on a term they may filter the document out for that term. on page variation and link anchor text variation are important. a page with a single reference or a few references of a modifier will frequently outrank pages that are heavily focused on a search phrase containing that modifier .
·        Looks at topical communities.
·        Due to their limited market share they probably are not worth paying much attention to unless you are in a vertical where they have a strong brand that drives significant search traffic.


In an attempt to throw aside preconceived notions, I've compared the most prominent search sections for Bing and Google, hoping that one of the engines would stand out as the winner. I invite you to do the same as you go through the list. (You'll find the full range of Bing's specialized search options on its explore page. Google also has a page listing its services, both search and nonsearch.)
Basic Web Search
Here's the best way to think of Google vs. Bing in search: Google is laser-focused on its search results sending you to, hopefully, the most relevant Web pages, and it allows you to narrow results by date and location. It also indents results from the same Website for easy scanning. It's a powerful engine for delivering the best links, but it stays away from delivering its own information, such as explanations of people or things, directly in its search results.
Strictly in terms of the traditional "10 blue links," Google and Bing are fairly similar. (To see this for yourself, do a blind search and try to tell which engine is which.) I sometimes get better results from Google -- particularly when trying to recall a specific page from a specific site -- but the bigger difference between the sites is how they sort and deliver information. My vote goes to the engine with a no-nonsense ability to serve up good links.
Bing and Google bring many of the same options to image search, such as "similar images," "more sizes," related searches and style options. Although Google includes some slightly obtrusive image ads, it offers a better interface than Bing, enlarging thumbnails as you scroll over them while showing the text that matches your search, and framing the image neatly when you click on it. Bing's image search is a slightly inferior imitation.

On face value, the questions driving research into the next generation of search engines may appear simple enough — “What exactly is this person looking for and how do we guide them to the best information about it” — but the work involved is mind-bogglingly complex and goes to the very fabric of the web as we know it.
Search engines are readily confused. A common example is the keyword “Paris” — does this person mean Hilton, or the one in France, or maybe Texas?. But in every query, and especially as people shift to use more “natural language” in their searches, engines such as Google have to sort through levels of ambiguity. A good way to solve that problem, it’s agreed, is for all objects — places, people, songs, even individual genes — to have a “key”, a kind of unique identifier observed the world over. (In the jargon, this is known as a “universal resource indicator”.) Each time a web page made reference to that object, the code of the page would reference the key. That way engines would know precisely to which object a page is referring. This “semantic” approach to search, as its known, would achieve two things. First it would enable Google to understand the content of web pages with greater certainty, but more importantly, it would allow search engines to extract specific bits of information out of different web pages and serve them up as one “result”, rather than the way it works now, where an engine lists many pages, each of which may be relevant in its own way. One challenge among the many is how you decide what key will be used to refer to the billions of objects that may be tagged in this way, and that requires some deep “under the bonnet” maintenance on the web, not to mention international consensus  both of which are still very much works in progress.
Microsoft’s new search offering. The quality of results has improved greatly from its previous incarnation, In look and feel, quite similar to Google, but on the results page, there’s a thin vertical line at the end of each result, which, when you click it, shows a more in-depth preview of the content on the results page  helpful for gauging the usefulness of searches. A stream of pictures also rotates behind the home page.
Ask has a nice “page preview” feature: when you click on a pair of binoculars next to a result, you’re shown a snapshot of the page a helpful way of steering clear of ugly, cluttered pages. The Q&A tab also tries to pre-empt full sentence questions you may have in relation to your keyword. For instance, if you type “gladiators”, the Q&A tab will give answers (from Yahoo! Answers) to questions such as “Why did gladiators fight?”
Try clicking “Show options” on the left of a results page to get richer results. You can select “Past 24 hours” or “Past week” to display more recent content, or elect always to see images from results pages as well as text. “Wonder wheel”, also under Show options, is a quirky graphical way of exploring topics similar to the one you looked for. A search for “cheese”, for instance, quickly takes you to the related “Cheese Maturing Webcam”, and to cheddar vision television where you can watch cheese ripening in the West Country.

When would we use the Google directory instead of Google's regular web search? 

               Smarter search within directory categories. Google uses the advanced technology that powers its regular web search to learn more about each page listed in its directory. This capability enables users to search deeper within categories and produces more relevant results than any other  directory search.

The good news is that you don't need to choose between the two. Google's regular web search results are enhanced by information from the Google directory. Look for the addition of editorial descriptions and links to Google directory categories in some search returns. These additions mean that Google has found relevant information about that particular page in the directory and is bringing it to you. Click on the link to find similar pages in the same category or to find other categories like the one for your result.

While Google's regular web search is likely the fastest way to find information on a specific subject, the Google directory is particularly useful when you're not sure how to narrow your search from a broad category. The directory can help you understand how topics within a specific area are related and may suggest terms that are useful in conducting a search. It can also give you an idea of the scope of a given category, such as the number of newspapers in California.

Google's directory engine also lets you search within a category once you've decided on the specific subsection of the web that interests you. In this way, you'll get only responses that fall within that category. For example, you may want to search for teams named "Cougars" within the college basketball section of the directory only, instead of across the entire web.

Finally, you might prefer to use the directory when you only want to see sites that have been evaluated by an editor. The Open Directory project has 20,000 volunteer editors reviewing websites and classifying them by topic. Google's search technology lets you arrange those sites by their importance instead of alphabetically, which means you'll get the benefit of both human judgment and a sophisticated ranking algorithm.

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